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About us

If you are not sure what to buy new mum, here is the right place gives you excellent ideas for the finest quality mother & baby natural skincare, super cute baby shower gift, including the high-quality UK made personalised teethers & dummy clips, gift set and plenty of high quality and great value essential products for mother & baby from our outlet shop.  Visit YB London today, a mother&baby themed shop and discover high-quality UK made and essential gift for new mum and gift for a new baby.

Our soul and story

With experience in high fashion and motherhood, Yui created the brand YB LONDON in 2018. It is a fine boutique that provides high-quality mother and baby items.

Our ? % Natural skincare is going to be absolutely essential for a new mum and new baby.

We are one of the only natural skincare brands that tell you just how much of the product is actually natural ingredients. Did you know that there is no guidance or rules that specify what counts as natural! But we tell you exactly how much of the product is made from natural ingredients. The % number written on each of our products is always 90% or above and has been tested and approved by UK manufactures. And all the ingredients we use are all classified as High Use of Natural Ingredients, No Parabens, No Harsh Chemicals, Suitable for Vegans, No SLS , Cruelty-Free, UK manufactured and tested. It really gives you a crystal-clear idea of how dedicated we are to making sure our product is of the highest quality and suitable for the most sensitive of skin. Are you not sure which natural skincare is good for your baby and after labour care for mom? Watch out for the natural % number when buying skincare for baby and skincare for pregnant mum and mum in maternity. The power of nature is the best solution for helping prevent and remove stretch marks, after labour stitches and c-section scar for a new mum in maternity. So now you know what you are exactly buying for your baby and yourself.

Because we know how important quality, safety and style are. We will never compromise on these three things.

Our handmade baby teethers and dummy clip designs have been called ‘quirky yet fabulous. Each teether is handmade in the UK to the highest standard with all the materials used certified for EU safety standards which are BPA Free, Latex Free, Lead-Free, Phthalate Free and recyclable. We want every mummy and baby to be stylish.

You can also find a perfect ready to go baby shower gift set for mother & baby that really saves a lot of headache for those who are about to attend a baby shower. And our Outlet shop truly provides you with great value with high-quality products.

At YB London, we also want to help and give the best support and help with self-confidence to all our mummies/women, because you are truly amazing! Remember, you are not alone and it’s time to love yourself more! Give us a follow and like on our social media platforms for more information and news, we are on Instagram, Facebook, Pinterest, Twitter, Youtube and Linkedin. We will be very appreciated for each of your support and we will be developing more products to support our lovely mother&baby in return!

We have also been featured in some top fashion magazines like Vogue, Tatler, CWB:  etc.

Our stockists

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